Hey, nice to see you 👋 I'm Gabriel, a Product Design Lead based in London. I specialise in blending visual design with data, research and product thinking to shape better user experiences.
GABRIEL SEICA
EXPERTISE
UI Design
I've designed across a pretty wide range of products, from consumer mobile apps like Zilch with millions of daily users, to responsive web applications, admin dashboards, and complex B2B platforms like Gelato's print solution. Where I really shine is the visual craft: the attention to detail, the polish, the moments that make an interface feel considered rather than just functional.
AI-augmented Design
I use AI to prototype faster in the early stages, surfacing requirement gaps and gathering feedback before a line of code is written. It de-risks the build and gets everyone aligned sooner. I also use it to create motion design references for developers, so the intent behind interactions doesn't get lost in handoff.
Product Thinking
I own the full design process. I find where systems break, map how decisions compound across the flow, and drive the fix from first frame to shipped feature. Then I track whether it actually moved the needle.
