Hey, nice to see you 👋 I'm Gabriel, a Product Design Lead based in London. I specialise in blending visual design with data, research and design system craft while exploring AI augmented workflows.
GABRIEL SEICA
EXPERTISE
UI Design
I've designed across a pretty wide range of products, from consumer mobile apps like Zilch with millions of daily users, to responsive web applications, admin dashboards, and complex B2B platforms like Gelato's print solution. Where I really shine is the visual craft: the attention to detail, the polish, the moments that make an interface feel considered rather than just functional.
AI-augmented Design
I've owned the full design process across most of my roles, from early research and wireframes through to shipping and measuring impact. I use AI day-to-day to move faster through the fuzzy early stages, and I experiment on side projects with platforms such as Flora.ai, Framer, Claude Code and Antigravity to stay sharp on the technical side.
Design Systems
I've been building design systems for the past 5 years, from tokens and taxonomies to dark mode and native mobile. For me it's equal parts craft and engineering: getting the aesthetics right while making sure it actually scales for the teams building with it.
